d_demandasaurus

A lot has been spoken about the death of originality in the Indian film industry. Sequel after sequel. Remake after remake. Universe after universe. The cries are familiar: Where are the new stories? Where are the fresh voices? But if we look closely, the problem isn’t just the industry. The real culprit is much bigger. Much subtler. Much more addictive. We are slaves to the algorithm. Let me explain. There was a time when social media was social in the truest sense. You saw what your friends posted. You liked pictures, shared thoughts, and yes, even sent those relentless FarmVille requests. There was spontaneity. Chaos, even. But it was damn real. Then came the age of engineered engagement. Platforms discovered that our attention was valuable—and they began to control what we saw. Suddenly, content wasn’t being shown because it was honest or human. It was shown because it performed. It answered questions we didn’t ask. It triggered emotions we didn’t plan to feel. And we click...